Brazil Car Rental Market Size, Share, Growth, Trends, Forecast, Insight, Report 2025-2033

Brazil Car Rental  Market Overview

The Brazil car rental market was valued at USD 1,814.00 Million in 2024 and is expected to grow to USD 2,277.40 Million by 2033, resulting in a CAGR of 2.56% between 2025 and 2033. Key growth drivers include government investments in tourism infrastructure, rapid adoption of digital platforms due to Brazil's emergence as a smartphone leader, and increased integration of electric vehicles for sustainable transportation. Rising international tourism and a preference for flexible mobility solutions are also significantly contributing to market expansion.

Study Assumption Years

• Base Year: 2024

• Historical Years: 2019-2024

• Forecast Period: 2025-2033

Brazil Car Rental Market Key Takeaways

• Current Market Size (2024): USD 1,814.00 Million

• CAGR (2025-2033): 2.56%

• Forecast Period: 2025-2033

• The government’s FUNGETUR program is significantly investing in tourism infrastructure, boosting demand for car rentals.

• Brazil reached a record 6.6 million international tourists in 2024, supporting flexible transportation needs.

• The emergence of Brazil as a top-five smartphone market is catalyzing digital platform adoption in car rental services.

• Sustainable transportation initiatives, including electric vehicle fleet expansion, are becoming key market drivers.

• The Brazilian government’s MOVER program offers incentives to promote low-emission vehicles in car rental fleets.

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Market Growth Factors

The Brazil car rental market's growth is primarily fueled by substantial government investments in tourism infrastructure. The General Tourism Fund (FUNGETUR) has been dedicating critical financial resources to strengthen Brazil's tourism supply chain. In 2024, Brazil welcomed 6.6 million international tourists, which is a historic high surpassing previous major sports events. Further investment initiatives like the International Tourism Acceleration Program (PATI) in 2025 allocated BRL 63.6 million (approximately USD 10.24 million) to increase domestic flight capacity by 500,000 seats. These efforts create a sustained demand for car rentals as visitors seek flexible transport to explore Brazil’s vast tourist destinations.

Digital transformation is another pivotal driver, with Brazil poised to be among the top five smartphone markets globally by 2025, boasting nearly 200 million mobile connections. This expansion enables car rental companies to shift from traditional stores to digital platforms offering seamless online bookings, real-time fleet monitoring, and contactless pick-up services. Customers, especially in urban centers, increasingly prefer app-based reservations and digital payments. Companies adopting technologies for fleet optimization and dynamic pricing gain a competitive edge, improving operational efficiency and customer satisfaction across Brazil's diverse regions.

Sustainability and environmental awareness significantly influence market trends. For instance, the ride-hailing app 99 doubled its electric vehicle target from 10,000 to 20,000 by 2025, backed by a consortium including Raizen, Movida, and BYD investing USD 47.34 million to promote eco-friendly urban transport. Car rental businesses are integrating electric and hybrid vehicles, encouraged by government programs like MOVER, which incentivizes low-emission vehicles. Expanding charging infrastructure in major cities and tourist spots makes sustainable fleets viable, attracting environmentally conscious customers while helping companies reduce operational costs over time.

Market Segmentation

Booking Type Insights:

• Offline Booking

• Online Booking

Rental Length Insights:

• Short Term

• Long Term

Vehicle Type Insights:

• Luxury

• Executive

• Economy

• SUVs

• Others

Application Insights:

• Leisure/Tourism

• Business

End User Insights:

• Self-Driven

• Chauffeur-Driven

Regional Insights:

• Southeast

• South

• Northeast

• North

• Central-West

Recent Developments & News

• January 2025: Moove, a Nigeria-based startup specializing in vehicle ownership financial solutions, acquired Brazilian car rental firm Kovi to expand beyond Africa.

• June 2023: Localiza, Brazil’s largest car rental company, raised BRL 4.5 billion (USD 935.51 million) through a follow-on share offering to enhance its fleet and service network, strengthening market leadership and responding to growing tourism and business travel demand.

Key Players

• Raizen

• Movida

• BYD

• 99 (ride-hailing app)

• Moove

• Kovi

• Localiza

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