Brazil Meat Market Size, Share, Growth, Trends, Forecast, Growth, Outlook Report 2026-2034

Market Overview

The Brazil meat market size was valued at USD 31.53 Billion in 2025 and is projected to reach USD 37.32 Billion by 2034, growing at a compound annual growth rate (CAGR) of 1.89% from 2026 to 2034. Brazil's leadership as the largest beef exporter and second-largest chicken producer fuels strong demand, particularly from China and Asia. Advantages such as vast pastureland, favorable climate, and local feed resources enhance production capacity, while cultural preferences and expanding retail infrastructure support market growth.

Study Assumption Years

• Base Year: 2025

• Historical Period: 2020-2025

• Forecast Period: 2026-2034

Brazil Meat Market Key Takeaways

• The Brazil meat market size was valued at USD 31.53 Billion in 2025.

• CAGR of 1.89% projected from 2026 to 2034.

• Forecast period spans 2026 to 2034.

• Raw meat dominates the market with a 78.5% share in 2025, driven by traditional consumption and churrasco culture.

• Chicken leads the product segment with a 34.8% market share in 2025, favored for affordability and protein value.

• Supermarkets and hypermarkets account for 58.9% of the distribution channel share in 2025, supported by cold chain infrastructure.

• The Southeast region holds the largest regional share at 38.8% in 2025, anchored by populous metropolitan areas.

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Market Growth Factors

Brazil is the world's largest beef exporter and the second-largest chicken exporter, and is opening up new poultry markets in response to high demand from China and other Asian countries for its meat products. In 2025, Brazil opened 25 new markets for its poultry products, including territories of South Korea, Benin, China and Sarawak (part of the Malaysian state); which could increase resilience against trade disruption and provide access to new markets in Africa, Central America and Southeast Asia.

Brazil also has a fully integrated agricultural production system with many low-cost agricultural production inputs, is the world's largest producer of soybeans and the third largest producer of corn, and has competitively priced feed inputs. A depreciation of the Brazilian Real contributed to the rise in price competitiveness in the Brazilian export market for beef, poultry and pork.

Modern formats such as supermarkets, hypermarkets, cash and carry, and stores in residential areas have contributed to the growth of the market. Cold chain logistics and refrigerated technology have made fresh products available. Examples include the opening of new markets in underserved communities, and a rise in e-commerce that increases the availability and convenience of meat.

Market Segmentation

By Type:

• Raw: Dominates with a 78.5% market share in 2025, favored by traditional Brazilian cuisine, churrasco culture, and consumer preference for fresh cuts with visual quality assessment. Extensive butcher networks and cold chain infrastructure support this segment.

By Product:

• Chicken: Leading product segment with a 34.8% share in 2025. Its affordability and protein-rich nature make it popular across income segments. Brazil’s sanitary advantage ensures continuous supply and export potential.

By Distribution Channel:

• Supermarkets and Hypermarkets: Largest channel with a 58.9% market share in 2025, driven by comprehensive product ranges, integrated cold chains, dedicated butcher counters, and volume procurement advantages. Retail evolution includes cash-and-carry expansion and modern specialized meat departments.

By Region:

• Southeast: Dominant region with a 38.8% share in 2025, centered on populous and economically active metropolitan areas like São Paulo and Rio de Janeiro. It benefits from advanced retail infrastructure, strong employment, and cultural meat preferences.

Regional Insights

The Southeast region dominates the Brazil meat market with a 38.8% share in 2025. This leadership is attributed to its high population density, sophisticated retail infrastructure, and economic concentration. São Paulo state accounts for roughly 30% of the national GDP, supporting strong meat consumption through extensive cold chain networks and retail partnerships. Cultural affinity for churrasco along with wage growth sustains consistent demand.

Recent Developments & News

• In October 2023, JBS inaugurated two value-added food production facilities in Rolândia, Paraná, employing 4,500 workers to expand Seara brand's breaded chicken products and sausages.

• In 2025, the approval of the Marfrig-BRF merger by Brazil's antitrust regulator CADE resulted in the formation of MBRF Global Foods, enhancing consolidation and competitive positioning.

• Additionally, the Beef on Track Monitoring Protocol 2.0 was implemented in January 2025 to improve deforestation-free sourcing and human rights criteria.

Key Players

• Marfrig

• BRF

• JBS

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