Brazil Online Grocery Market Size, Share, Growth, Trends Forecast Report 2026-2034
- Lakshy Gagda
- 6 days ago
- 3 min read
Market Overview
The Brazil online grocery market reached a size of USD 17.4 Billion in 2025 and is expected to grow to USD 69.2 Billion by 2034. The market is projected to expand at a CAGR of 16.60% during the forecast period of 2026-2034. Key growth drivers include increased smartphone usage, widespread internet availability, diverse payment options like credit/debit cards, digital wallets, and cash on delivery, along with supportive regulations. These factors are boosting the shift from physical stores to online grocery platforms.
Study Assumption Years
Base Year: 2025
Historical Year/Period: 2020-2025
Forecast Year/Period: 2026-2034
Brazil Online Grocery Market Key Takeaways
The Brazil online grocery market size reached USD 17.4 Billion in 2025.
The market is expected to grow to USD 69.2 Billion by 2034.
The forecast period covered is from 2026 to 2034.
The market is expected to grow at a CAGR of 16.60% during the forecast period.
Increasing internet penetration and smartphone usage are major contributors to market growth.
The instant payment system Pix is widely used by over 140 million people and 13 million businesses, improving payment convenience.
Festival digital wallets and payment methods enhance user experience and drive online shopping adoption.
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Market Growth Factors
The Brazil online grocery market benefits from growing internet penetration and smartphone usage, enabling customers to access numerous online grocery platforms. In 2023, 92.5% of homes in Brazil used the internet, with urban home internet usage rising from 93.5% to 94.1% and rural from 78.1% to 81.0%. Affordable smartphones and improving internet infrastructure facilitate easy browsing and purchasing, shifting consumers from physical stores to online shopping.
Payment flexibility is a crucial driver with multiple options like credit/debit cards, digital wallets, bank transfers, and cash on delivery gaining popularity. The Pix instant payment system has reached over 140 million users, accounting for about 80% of Brazil's adult population, and is used by 13 million businesses. The integration of payment options in popular apps like WhatsApp—enabling payments via Mastercard and Visa—further simplifies grocery payments and purchase flow.
Investment in e-commerce infrastructure also stimulates growth. Brazil experienced a 14.3% e-commerce growth in 2023 leading to enhanced logistics and supply chain management, enabling faster deliveries and improved customer satisfaction. Partnerships between traditional grocery chains and e-commerce platforms broaden product offerings and enhance pricing strategies. Supportive government regulations nurture an environment favorable to the expansion of online grocery services.
Market Segmentation
Product Type Insights:
Vegetables and Fruits: Includes fresh produce sold online, serving a major segment of grocery shoppers.
Dairy Products: Covers milk, cheese, yogurt, and other dairy items available through online platforms.
Staples and Cooking Essentials: Encompasses essential food items like rice, flour, and cooking oils delivered online.
Snacks: Includes packaged snacks and convenience foods offered through e-commerce channels.
Meat and Seafood: Covers a variety of fresh and frozen meat and seafood products sold online.
Others: Represents other grocery products available on digital platforms.
Business Model Insights:
Pure Marketplace: Platforms exclusively connecting buyers and sellers without holding inventory.
Hybrid Marketplace: Models combining marketplace features with inventory management.
Others: Includes other business models operating in the online grocery space.
Platform Insights:
Web-Based: Online grocery shopping platforms accessed via web browsers.
App-Based: Grocery shopping facilitated through dedicated mobile applications.
Purchase Type Insights:
One-Time: Customers purchasing groceries individually without recurring commitments.
Subscription: Models where customers subscribe for regular deliveries of groceries.
Regional Insights
The Brazil online grocery market covers major regions including Southeast, South, Northeast, North, and Central-West. While specific statistics are not quantified in the source, the segmentation highlights the widespread market penetration across all these regions supporting the country's digital grocery commerce expansion.
Recent Developments & News
In October 2024, iFood acquired a minority stake in Shopper, enhancing its presence in Brazil’s online grocery market to compete against Amazon and Mercado Livre. This pending CADE-approved deal leverages Shopper's distribution expertise to boost e-commerce capabilities. In January 2023, Diferente secured $3 million in funding to expand healthier food access, app launch, and AI customization. In February 2023, JOKR raised $50 million in Series C funding, boosting its valuation to $1.3 billion and strengthening its online grocery delivery operations in Brazil.
Key Players
iFood
Shopper
Diferente
JOKR
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