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Vietnam Rice Market Growth Forecast Share Size 2024-32

  • Writer: Lakshy Gagda
    Lakshy Gagda
  • Jul 1, 2024
  • 4 min read

The latest report by IMARC Group, titled “Vietnam Rice Market Report by Product Type (Regular, Aromatic), Type (Red Rice, Arborio Rice, Black Rice, Grain Fragrance Rice, Brown Rice, Rosematta Rice, Grain Parboiled Rice, Sushi Rice, and Others), Grain Size (Long Grain, Medium Grain, Short Grain), Distribution Channel (Offline Stores, Online Stores), Application (Food, Feed, and Others), and Region 2024-2032 “, The study provides a detailed analysis of the industry, including the Vietnam rice market growth share, price, trends, and forecasts. The Vietnam rice market size is projected to exhibit a growth rate (CAGR) of 7.64% during 2024-2032


Rice is a staple food for more than half of the world’s population, particularly in Asia. It is a grain derived from the grass species Oryza sativa or Oryza glaberrima. Cultivated in warm, swampy environments, rice comes in various types, including long-grain, medium-grain, and short-grain, each serving different culinary purposes. Rice is not only fundamental to diets but also plays a crucial role in global economies, especially in developing countries where it constitutes a significant portion of agricultural production and export revenue. Its production involves several stages, including planting, growing, harvesting, processing, and distributing, often requiring substantial labor and resources. Vietnam rice is one of the country's most important agricultural exports, known for its high quality and diverse varieties such as jasmine, sticky, and white rice. Vietnam's rice industry is highly competitive, leveraging advanced farming techniques and efficient supply chain management to meet international standards. This sector significantly contributes to the national economy, driving employment and rural development.


Vietnam Rice Market Report Trends and Drivers:


Vietnam's rice market is driven by a combination of favorable climatic conditions, government policies, and strong export demand, positioning the country as one of the leading rice exporters globally. The Mekong Delta, known as the "rice bowl" of Vietnam, contributes significantly to the country's rice production due to its fertile land and abundant water supply. Government initiatives, such as subsidies for farmers, investment in irrigation infrastructure, and research in high-yield and disease-resistant rice varieties, have enhanced productivity and quality. Furthermore, Vietnam's strategic focus on improving the value chain, including milling, storage, and logistics, has bolstered its competitiveness in the global market. The country's rice export strategy, which targets key markets such as China, the Philippines, and Africa, capitalizes on its reputation for producing high-quality, affordable rice. In terms of trends, there is a growing shift towards sustainable and organic rice farming practices to meet increasing global demand for healthier and environmentally friendly products.


This trend is supported by both consumer preferences and international trade requirements, driving Vietnamese rice producers to adopt more eco-friendly farming techniques and obtain relevant certifications. Technological advancements are also playing a pivotal role in modernizing rice farming in Vietnam. The adoption of precision farming, digital tools, and machinery is enhancing efficiency, reducing labor costs, and improving yields. Additionally, Vietnam is diversifying its rice varieties to cater to different market preferences, including fragrant, sticky, and specialty rice, thereby broadening its market appeal. Another notable trend is the increasing participation of private enterprises in the rice sector, which brings in capital investment, innovation, and improved management practices.


These enterprises are also focusing on branding and marketing strategies to enhance the global visibility of Vietnamese rice. Moreover, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and other free trade agreements have provided Vietnam with preferential access to several key markets, further boosting its export potential. However, the industry faces challenges such as climate change, which impacts rice production through irregular rainfall and rising temperatures. Addressing these challenges requires continuous investment in climate-resilient farming techniques and infrastructure. Additionally, competition from other major rice-exporting countries, such as Thailand and India, necessitates ongoing efforts to maintain Vietnam's competitive edge through quality improvements and cost efficiencies.


Despite these challenges, Vietnam's rice market remains robust, underpinned by strong government support, strategic market positioning, and ongoing adaptation to global market trends. This dynamic environment ensures that Vietnam continues to play a vital role in the global rice trade, contributing significantly to its economy.


For an in-depth analysis, you can refer sample copy of the report:



Vietnam Rice Market Report 2024-2032 Analysis and Segmentation:


The report segmented the market based on product type, type, grain size, distribution channel, and application.


Product Type Insights:

  • Regular

  • Aromatic


Type Insights:

  • Red Rice

  • Arborio Rice

  • Black Rice

  • Grain Fragrance Rice

  • Brown Rice

  • Rosematta Rice

  • Grain Parboiled Rice

  • Sushi Rice

  • Others


Grain Size Insights:

  • Long Grain

  • Medium Grain

  • Short Grain


Distribution Channel Insights:

  • Offline Stores

  • Online Stores


Application Insights:

  • Food

  • Feed

  • Others


Regional Insights:

  • Northern Vietnam

  • Central Vietnam

  • Southern Vietnam


Ask the Analyst for your customized Sample.



Key highlights of the report:

  • Market Performance (2018-2023)

  • Market Outlook (2024- 2032)

  • Porter’s Five Forces Analysis

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Value Chain

  • Comprehensive Mapping of the Competitive Landscape


If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.


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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.


IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high-technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology, and novel processing methods are at the top of the company’s expertise.


Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.


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