What Is the Size of the India Mattress Market?
- Lakshy Gagda
- 4 days ago
- 4 min read
India Mattress Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 2.3 Billion
Market Forecast for 2033: USD 4.0 Billion
Market Growth Rate: 6.1% (2025-2033)
The Indian mattress market is poised for significant growth, driven by increasing urbanization, rising disposable incomes, heightened health consciousness, and the expansion of e-commerce and real estate sectors. market size was valued at USD 2.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.0 Billion by 2033, exhibiting a CAGR of 6.1% from 2025-2033.
India Mattress Market Trends and Drivers:
The India mattress market is currently transforming entirely due to altered consumer lifestyles, a significantly increased awareness about health, and a rising demand for quality sleep. The factor urbanization continues at a fast pace, and disposable incomes keep climbing steadily. Houses are now investing in comfort-oriented home furnishings, particularly sleeping solutions. The emerging shift, instead of a fancy, changing the perception of mattresses as an essential wellness product, to be bought, becomes a fixture with premium ones.
Entering new fields includes orthopedic, memory foam and hybrid mattresses primarily preferred by consumers, given their ergonomic needs and long-term health goals. The burgeoning middle class has come onto the market, fuelling its need for value-adds like anti-microbial, temperature-regulated, and motion-isolated. The scenario inspires even more established brands and new entrants to build diverse product portfolios that could be targeted to different market segments location-wise such as metropolitan and semi-urban regions. Home- Improvement also benefits from increased spending on property construction just as much as the aesthetic element into functional comfort.
The Indian mattress market today is also being driven by digital transformation as the most critical factor in the industry's transformation. The whole e-commerce and direct-to-consumer model enables access, and price transparency, and facilitates just about anyone with a coherent access point to enter into some category as per varied understanding levels of that system. Online stores generally allow for a comparison of features and reviews before selecting a product out of a variety without requiring one to visit a physical store. This digital change will, however, suit first-time buyers in tier-2 and tier-3 cities, where not so many specialized outlets are likely to be available.
Heated up are the augmented reality trials. Firm brands are indulging in highly personalized experiences as well as increased conversion through the application of artificial intelligence driven personalization tools. Subscriptions and trial periods develop brand credibility and make a strong proposition for fast buy decision making.
Influencer-led marketing adds to the sleep awareness campaigns across social media platforms, thereby educating consumers on the long-term benefits associated with investment in very good quality mattresses, hence increasing online engagement and market visibility. This will reinforce the core growth of the digital-first strategy of mattress companies in India.
India Mattress Market Report Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the most significant India Mattress Market shares. It includes forecasts for 2025-2033 and historical data from 2019-2024 for the following segments.
Product:
Innerspring Mattresses
Memory Foam Mattresses
Latex Mattresses
Others
Distribution Channel:
Online Distribution
Offline Distribution
Size:
Twin or Single Size
Twin XL Size
Full or Double Size
Queen Size
King Size Mattress
Others
Application:
Domestic
Commercial
Region:
South India
North India
West & Central India
East India
For an in-depth analysis, you can refer to a sample copy of the report:
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Highlights of the Report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current, and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic, and technological developments for pharmaceutical, industrial, and high-technology business leaders. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology, and novel processing methods are at the top of the company's expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
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